Customer Focus: Morgan Motors
Morgan Motors have always had a reputation as a high quality, classic car manufacturer. Over the years Morgan have developed, & PPG support Morgan by helping them to remain on trend with the latest colours and technology.
Henry Fredrick Stanley Morgan, in 1905, built a small garage in Malvern, Worcestershire that went on to become the renowned Morgan motors. Morgan Motors saw the first production of a Morgan car in 1909, and Morgan motors have gone on to become popular, iconic, classic cars. Over the years, the cars have altered in style and technology, but what has not altered is their status as legendary classic cars, and 2009 saw Morgan celebrate a centenary of business.
Morgan Motors have had many business highlights but a particularly notable moment is the launch of the Aero 8 in 2000, which has a revolutionary new chassis and body design, and this represented a new era for Morgan. In 2011, Morgan also reintroduced the 3 wheeler, which was a special event as this is one of the most iconic Morgan models, but in 2011 it was redesigned and reimagined for the reintroduction. Since the reintroduction of the 3 wheeler, Morgan have also planned to launch an EV3 model, which will be an electric version of the petrol 3 wheeler, signalling another new chapter for Morgan.
The main business focus for Morgan has always been to continue to build sports cars that are exciting to drive, and of the highest quality. As well as producing exciting cars, Morgan champion traditional craftsmanship and aim to introduce modern technology into their vehicles. PPG are able to support Morgan with their aim for using the latest technology by providing Morgan with PPG CeramiclearTM, advanced clearcoat technology. PPG’s CeramiclearTM is used on every Morgan as it offers the highest level of scratch resistance whilst retaining a glossy finish for much longer. This helps Morgan achieve the quality finish that their customers expect.
Morgan always strive to be exciting, fresh and to remain relevant on the automotive landscape. PPG have worked with Morgan Motors for many years, and PPG’s extensive colour expertise and knowledge, combined with visual aids for colour selection and identification, help Morgan stay up to date on the latest car finish trends.
Steve Morris, Morgan Managing Director, stated: “We have been using PPG products at Morgan for a number of years. Their incredible knowledge, class leading quality and superb service have been integral to Morgan’s strategy of continuous improvement. We are proud to have been expertly hand crafting Morgan cars for over 100 years, paying meticulous attention to each area of manufacture. Ensuring a paint finish on each Morgan car that reflects our quality is vital, PPG products allow us to achieve this time and time again.”
As well as offering colour expertise and the latest technology, PPG have also been able to support Morgan for many years through dedicated technical support. PPG’s technical guidance is offered throughout the whole vehicle finish process, ensuring the finish is to the highest of standards. Both PPG and Morgan value their relationship and hope to be able to continue to develop this further in the future.