Retail Automotive Alliance (RAA) renews Programme Partnership with PPG as Core Paint Partner

PPG Refinish UK are pleased to announce the renewed partnership with The Retail Automotive Alliance (RAA) for a further 3 years, which will see PPG listed as the only preferred Core Paint Partner for the RAA Group.

The RAA is a joint venture company, formed in 2003, dedicated to negotiating and purchasing goods and services on behalf of its members. With a combined turnover of £2.9bn the RAA is the 5th largest automotive retailing organisation in the UK and now has 23 Motor Dealer Group Members nationwide.

As part of a recent extensive review, the RAA considered all options regarding its Core Paint Programme and its 23 Shareholder Members unanimously chose to extend the existing contract with PPG due to its unique proposition and commitment to the partnership which was deemed to deliver significant benefit to the RAA Network.

PPG was first appointed as the RAA’s paint partner in 2003 and as a result of the strong relationship between the two companies during this time, the renewed partnership will see both the PPG and NEXA AUTOCOLOR® brands named as the preferred paint brands for the Group. 

The PPG and RAA partnership will see the introduction of innovative paint technologies and the ongoing development of a ‘smarter’ repair process to boost productivity across the Group. To complement this, PPG has also developed a series of training programmes for RAA Members, both on site and at PPG’s technical centre in Stowmarket Suffolk.

 

John Matthews, Business Development Director at Retail Automotive Alliance Ltd, comments on the renewed partnership with PPG Refinish UK:

“I am delighted that our Members have chosen to continue the partnership with PPG Refinish UK, providing us with both PPG and NEXA AUTOCOLOR® paint brands across our UK Network.

However, this decision is not only about paint supply for the RAA. As part of our review process, we looked forward and considered how the RAA might want to develop its accident repair services in the future so we needed a long term partner who could provide real creativity to support and embellish our ideas and PPG’s innovation really impressed us.

As we continue to grow our footprint and expand our range of supplier agreements, it is crucial that we partner with only those companies who share the RAA culture and philosophy, helping us to provide our Members and their customers with continually improving service levels and an engaging retail experience.”

 

Gethyn Davies, PPG UK & Ireland Market Director adds;

“I am delighted that we have successfully renewed our unique and long established partnership with RAA. The renewed agreement cements a long standing relationship with the RAA network.

We are really excited for the future of this partnership as we look to introduce new solutions to ensure the customer is the priority every time whilst RAA members maximise efficiency and increase throughput through ‘right first time’ processes. We look forward to the next 3 years.”

The renewal is a true testament to PPG’s exceptional level of support and unique customer proposition.

 

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